Like any business that wants to succeed in the age of technology, your pet brand needs to have an online presence. And, when 2 out of 3 businesses are competing online, just having a simple web site is no longer good enough. It’s 2020 and time for your online presence to be updated and redesigned to align your pet branding with evolving web trends – to make sure you are making the best first impression and standing out among the pet industry. Your website needs to accurately portray the professionalism and value of your business. What does your website say about your brand?
Here are 5 important factors you need to consider when developing your web presence and promoting a strong online brand.
SEO Optimized Website: Your website can exist, but without the right optimization, no one will find it. Google is the world’s largest search engine, we know that, but what you may not know is that they are capable of driving a load of traffic to your website if you offer the right amount of keywords and other techniques to push yourself as a leader in your domain that will ensure you show up first in search results. Websites that appear on the first page of SERPs (search engine results pages) receive 95% of leading traffic. Keywords, organic visuals, and authoritative backlinks are only a few of the many factors that you can utilize and enhance.
Modern Web Design: Investing in web design and web development is crucial to the success of your online business. It may seem like we are exaggerating, but in fact, the first impression you make on your potential customers is through your website. If it’s not engaging, functional, and attractive, those leads have a good opportunity to leave and find your competition. A great part about being in the pet industry is that you have quite a few adorable possibilities to work with to keep your leads on your website and promote your products/services to them.
Mobile-Friendly and Mobile-Responsiveness: In 2018, about 63% of all online searches were one from a mobile phone. Just imagine, with how much we’ve seen the use of smartphones increase, how soon everyone will be using their phones to browse the internet. You should be thinking about how your website will appear to visitors on mobile devices before you think about how it looks on a desktop. Mobile-friendliness (the ability for your website to appear through mobile) is essential, however, it is increasingly more important to ensure your website is mobile-responsive, meaning the content on your site will adapt to any device’s screen size. If you can make mobile browsing simple and sleek, you’re far more likely to keep them on your website.
Engaging and Converting Content: Once you’re able to attract and use SEO to drive traffic and leads to your website, the content you build and share with your audience needs to be engaging, informative, and capable of converting your leads into customers. A huge player in the online game, if you can prove your thought leadership, meaning your authority and confidence within your industry, you’ll be able to develop strong customer relationships based on trust. Be sure to offer content that is valuable to your customers, for example, if you own a pet grooming business, offer up tips for pre-salon visits or at-home maintenance techniques.
Organic Images: For pet brands especially, you’ve got ample opportunities to take your own organic visuals that will align with your brand’s identity and provide authenticity to your customers. It’s easy to find overused stock images online, however, you’re far more likely to prove your business is legit and professional by incorporating images that are unique to your business only. Google, as well, has been known to push websites with organic images closer to the top of search results as it proves your site’s brand authority. With smartphones, it’s easier than ever to take your own images, but if you feel like you need a hand, many agencies have photography packages available.
You need to understand your pet business goals and developing a strategy to achieve those goals through the use of reigniting your online presence and taking charge of your industry. There are plenty of resources and capabilities across the internet that can help you analyze and build relationships with your customers. Much of what you can achieve through the internet all starts with what your website is saying about your brand.
Are you interested in learning more about the process of redesigning your online presence? Reach out to a member of our team today.