What Your Website Says About Your Business

We live in a digital age where consumers don’t go shopping by driving around looking at storefronts anymore. They do a Google search and check out the top 1-3 results for what they are seeking. According to a 2014 study by the Stanford Persuasive Technology Lab, 46% of people say a company’s website is the number one tool they use to determine a company’s credibility. So, let’s see what your website says about your business.   Design....

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Developing a Marketing Strategy

If you feel that 2017 is the year to take your business to the next level, there are actually many things you can do to achieve the best possible outcome. Although using one or two marketing strategies is a good place to start, using several at once really puts you in an advantageous position because you’ll know which ones are working best for you, and your target market, almost right away. Also, since consumer demands...

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Building the Pet Brand of Tomorrow

You may be wondering what the big deal is with branding, and why you should spend time and even money focusing on it, when you could be spending those precious resources on expanding your product or service. Simple answer, without a brand, you have no identity and therefore you aren’t memorable enough to your target customers.   However, just as there are no easy answers in business, the idea of branding is also a complex, highly idealized...

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6 Ways to Use Visual Content For Your Marketing Campaign

As children, everyone starts reading first by looking at the pictures and then by reading the words. As adults, people are still inherently drawn to images, which play a critical role in any successful marketing campaign. Can you imagine a magazine article or a billboard with just text and no images to support or enhance it? Of course not. While text-based content will always be at the core of marketing, it's crucial to recognize the...

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DIY Pet Business Promotional Ideas

Every business owner hates the idea of having to spend money to make money. After all, isn’t the whole point of making money to rectify a situation where one lacks it to begin with?  So, in many ways, it can become a vicious cycle that is nearly impossible to end. However, for the creative entrepreneur, there can be many ways around this dilemma. One needs only to think outside the proverbial promotional box. Whether you’re a brick...

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5 Tips for a Rockin’ Marketing Plan in 2017

You’ve probably already begun thinking about the year ahead, making both personal and professional plans. The end of one year and the start of another is a great time for New Year’s resolutions, new creative pursuits, fresh ideas and improving strategies. As a small business owner, you want to ring in the New Year rocking, and ready to take on any and all challenges. A great place to start is your marketing plan.   Here are 5...

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Tips on Creating Call-To-Actions that Convert

So, you just completed a fantastic website for your business and you couldn’t be more excited. The content is engaging, the images are relevant and the flow is amazing. Great! Now what?   When people click on your website, it’s inevitable that you will want them to perform some kind of action. You want them to do something besides read what you have to offer and then move on to the next thing that catches their attention...

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Running a Successful Digital Marketing Campaign

Digital Marketing can be one of the most important revenue generators for a small business looking to reach their audience. However, as with any marketing campaign, to be successful one must have a plan and method of measuring success. The easiest way to measure that success is largely based on ROI (return on investment) and conversion metrics.   So, here are 5 Tips for a Successful Digital Marketing Campaign:   Define your goal. Your goal for digital media...

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Crowdfunding and the Pet Industry

Gone are the days of needing to borrow money from credit cards, family, friends and banks in order to fund a start-up business. Pitching venture capital firms and seeking angel investors is also no easy task, even with the most detailed business plan. Still, ideas for great businesses are a source of great inspiration for many entrepreneurs and with the help of the internet and social media; many start-ups are turning to Crowdfunding.   What is Crowdfunding? It’s...

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5 Tips for Pitching Brand Influencers in the Pet Industry

Making your business stand out from the crowd can be a challenge, no matter how great your product or service may be. One of the best ways to put your business on the map is to have one or more endorsements from high-profile brand influencers. These are bloggers who have developed a large amount of content and amassed an extensive loyal following. According to BuzzSumo, a post that is shared by just one influencer can...

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