growth_marketing_pbs

What is Growth Marketing

The way we think about marketing has drastically changed in the past few years. Initially, the digital marketing focus was on generating as many leads...

Global Pet Expo 2018

Many pet brands are already gearing up for the industry’s largest pet expo – Global Pet Expo. As the premier pet industry tradeshow, Globa...

Does Your Product Have Shelf Appeal?

For weeks, months, maybe even years, you’ve put in extraordinary amounts of time and capital into creating your product, researching its demographics,...

5 Tips for Pitching Brand Influencers in the Pet Industry

Making your business stand out from the pack can be a challenge, no matter how great your product or service may be. One of the best ways to put your ...

Email Marketing 101

Did you know that in a world seemingly dominated by text messaging, Snapchat, Twitter, Facebook and other social networking sites, 77% of consumers pr...

The Power of Cause Marketing

Pet businesses are run by and supported by pet parents, who have some of the biggest hearts and some of the most flexible pocketbooks when it comes to...

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