Figo Pet Insurance has quickly grown to become the leader in the pet insurance industry. Building their reputation early on through strategic relationships and referrals, Figo approached Pet Business Solutions to create a stronger connection with pet industry influencers and bloggers.
Strategy
Pet Business Solution’s marketing team was proactive in involving their creative team to captivate Figo’s target audience. We established a collective effort to develop a web experience that would enable bloggers and pet industry influencers to learn about Figo Pet Insurance, while maintaining the brand guidelines and identity that Figo’s team set forth.
Creative & flawless execution with a sense of urgency & focus on results is how I’d describe the Pet Business Solutions team.
Results
The launch of Figo Pet Insurance’s campaign to reach brand influencers and bloggers at the BlogPaws Conference was a success. Pet Business Solution’s team was able to partner with several well respected pet industry influencers to delivered content to their followers about the Figo Pet Insurance brand. Ultimately, this led to more coverage, reach and signups for Figo Pet Insurance.
