Bradley Beach NJ is a down to earth beach town for everyone. Our team was approached by the tourism division in hopes of developing the “town’s first” website for tourism. The goal was to develop a tourist friendly website that helped put Bradley Beach NJ on the map. We knew this would be an interesting challenge for our team and we went to work immediately on developing a site the town and its visitors would fall in love with.
Strategy
The focus was largely on developing a great user experience that not only shed light on the people of the town but the businesses and activities as well. We used the beach as a great inspiration to target busy families ready to escape the bustle of nearby city living. We developed personas and story boards to better understand our target audience and their journey in discovering Bradley Beach. The tone, the color and the feel had to all be part of the process in developing a great user interface. The process also required a lot of collaboration and feedback from the tourism department and even input from the mayor himself.
The team at Pet Business Solutions did an exceptional job designing our first ever tourism website. We couldn’t be more happier with the end result!
Results
The launch of Bradley Beach’s first ever tourism website was exciting! Now visitors from all over the country can find and learn about the many places and activities this little beach town has to offer. The city is attracting more visitors from nearby cities and even families from across the country. In the end, our team delivered a great user experience and put Bradley Beach NJ on the map!
Visit: Bradley Beach NJ Tourism
